The brand is an Arabic bakery based in Egypt, inspired by the charm of 1970s Egypt. It offers a delightful and comforting experience through a wide range of freshly baked goods, including bread, pastries, cakes, and croissants. Each customer receives a unique product with an unforgettable taste and consistently high quality.

The logo draws on the bold, rounded forms of Arabic script, reflecting the bakery’s Egyptian roots and the rich texture of traditional pastries. This design embodies warmth, authenticity, and a commitment to quality and freshness.

All of the brand’s packaging materials are made from handcrafted paper.

The staff uniforms should have this appearance.